Brand Identity
A logo is a visual representation of a brand's identity and values. It should convey the company's personality, values, and mission succinctly.
Simplicity
Effective logos are often simple and easy to recognize. A clear and straightforward design enhances memorability.
Memorability
A well-designed logo is memorable and leaves a lasting impression on the audience. It helps the brand stand out in the minds of consumers.
Versatility
Logos should be versatile and work well across various mediums, including print, digital, and different sizes. They should maintain clarity and impact in both color and grayscale.